The company behind the privacy-oriented browser Brave today announced its cooperation with crypto exchange Binance to allow its users to trade and transact digital assets.
From now on, Brave users will be able to freely exchange Bitcoin, Ethereum, Ripple, Litecoin, and other cryptocurrencies supported by Binance within the comfort of their browser. On top of that, they will also be able to explore a plethora of relevant functions, including buying, depositing, trading, and viewing summaries, thus eliminating the need for other applications.
Within its attention-based rewards ecosystem, users are provided with an option to trade on both the Binance.com and Binance.US platforms, view their balances, and obtain deposit addresses without leaving the browser.
The Binance widget is built into Brave, enabled by default, and will open in a new tab page. Users can turn it off and hide the widget directly from the browser tabs or by managing their settings.
The new feature is already available into Brave’s Nightly desktop version and will be released for the general desktop browser in April, but the company didn’t set a particular date for availability on mobile platforms.
How will Brave generate revenue from Binance?
According to the announcement, the cooperation is an important step in Brave’s strategy to boost the adoption of cryptocurrencies and facilitate their access for its users.
Binance touts this integration as a new milestone for cryptocurrency adoption. Brave’s pro-privacy browser, which was co-founded by creator of Javascript and ex-Mozilla CEO Brendan Eich, boasts more than 13 million users and has been designed to block ads and website trackers to offer a faster and more private browsing experience.
Both companies didn’t reveal the business aspects of the partnership. But browsers like Brave typically generate revenue based on how much traffic they send to search engines or other sites.
“Cryptocurrency trading can be a daunting task for users not familiar with such assets, so integrating Binance into the Brave browser makes the process seamless and simple. By bringing a leading exchange like Binance directly into the browser, Brave is taking cryptocurrency trading mainstream and enabling users to conduct transactions with ease,” said Brendan Eich, CEO and co-founder of Brave.
“The Binance widget on Brave’s privacy-oriented browser instills a safer way to buy and sell crypto and also reduces user friction to onboard, trade and interact with the Binance ecosystem,” added Binance CEO Changpeng Zhao.
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