So far, 2020 has been a big year for crypto. It is almost as though the bullish predictions that were being made about Bitcoin in late 2017 are starting to come true: more people are entering the space, BTC’s price is climbing ever higher, and institutional investors are entering crypto in a more serious way.
As crypto continues to get bigger, its reach is also growing. Over the last week, crypto may have reached millions of new potential users with appearances in new places, specifically in the mainstream media.
The Most Diverse Audience to Date at FMLS 2020 – Where Finance Meets Innovation
Grayscale and Galaxy Digital, two firms that offer crypto-based investment products, respectively ran a television and print ad campaign this week. At the same time, Barstool Sports founder and investing influencer Dave Portnoy, aka ‘Davey Day Trader’, has brought the spotlight on Bitcoin with a Twitter video of his own. Which is more effective for crypto?
Grayscale’s Ad Touched on the Politics of Inflation
Indeed, investment firm Grayscale, which recently dropped $250 million directly into Bitcoin, has been showing an advertisement on television and social media for its cryptocurrency investment funds. The ad is running on CNBC, MSNBC, Fox, Fox Business, and other channels.
Our new commercial debuts TODAY… Trust us: AUDIO ON! #GoGrayscale pic.twitter.com/hPhUgp7HiY
— Grayscale (@Grayscale) August 10, 2020
Indeed, “Portnoy, Barstool, and Tik Tok can drive the next wave of users to digital assets,” Joshua Frank said. “Influencers and social media drive retail flow, and retail flow attracts more institutional clients.”
What are your thoughts on what is more effective for crypto adoption, influencers or traditional ad campaigns? Let us know in the comments below.
bestadmin
